Panerai CEO plans for 2020

[rockmastermike]

Saw this over on TRF Panerai forum......

Interview with Panerai CEO Link:
http://en.worldtempus.com/article/indu ... 28307.html

Plan for 2020 from the CEO’s mouth:

44 new models, 10k average price.
8 years warranty for all the models with a special limited edition with...70

[matt009au]

As a big PAM fan, I'm glad to see they seem to have some sort of firm direction again. The brand felt quite lost for a while after the boom years ended.

I really liked what they did with the submersibles last year. Looking forward to the year of the Luminor. Although 44 new models seems a lot of new number codes to remember...

[zepp21]

No brand needs 40+ new models. They’re losing focus of the brand and becoming another Invicta but priced 9,999 higher.


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[Ryeguy]

No brand needs 40+ new models. They’re losing focus of the brand and becoming another Invicta but priced 9,999 higher.


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Agreed. Love Rolex or hate them, they are doing something right.

I'd rather see 2 or 3 very well designed new models release per year than dozens.

I was originally going to wonder if those 44 models were simply variations on a consistent theme (i.e. dial color), but PAM's (at least to me) don't lend themselves to a broad pallet of dial colors the way a brand like Seiko does.

[CGSshorty]

They need to fix the mess they made of the standard Luminor models. Snap on back and spring bars on a Panerai is unacceptable.

[unixshrk]

40 new models?? I’m a Panerai guy but this sounds a lot like..

10 models of the 111 with different shades of lume on the seconds hand and a ____ on the case back

111a - Denver edition - snowman or a pot leaf
111b - Niagara Falls edition - waterfall case back
111c- Washington DC edition - monument on case back
111d- Alcatraz edition
111e- Canada’s maple leaf edition
111f- KC edition- Super Bowl ring
111g-GMoney -$ caseback
111h-
111i-
111j-

[CGSshorty]

Sign me up for a Denver LE foshizzle.

[zepp21]

They need to fix the mess they made of the standard Luminor models. Snap on back and spring bars on a Panerai is unacceptable.

This was a huge turn off when I got mine. I could deal with the spring bars but let’s not cut it to 100m of WR. Still kept it bc of sentimental value and wear it all the time.


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[mechnut]

If one of those 44 models isn’t a 44mm Sub rated to 1000m, someone should be fired. Chris is spot on; the DUE line should be burned in effigy.