The Dive Watch Connection

I am familiar with Z.R.C. and the different brands marketed with this case style and the similar one with the crown at six. However, I did not realize that AMF (the sporting goods manufacturer) sold dive watches under their "Swimaster" brand in the 1970's, until I picked this one up a few days ago. It is a Le Jour Z.R.C. 300 with the AMF logo on the dial. I was able to find pics of a 1975 AMF Voit dive supply catalog online, and there's a pic of this exact model in it. Of course, the dial has seen better days (some would call it "tropical"), but all in all a pretty cool diver. It's 38mm without the crown, but wears bigger due to the chunky case. And dig that crazy bracelet. Groovy!

Anyone else have any AMF branded watches or Z.R.C. models for that matter? If so, let's see 'em! Thanks for looking.

That is cool.....

Nice pickup, Steve O. I've seen ZRC but never branded by AMC. But there were lots of divers in the 70's branded by other companies. Most of the ZRC's I've seen have the crown at 12:00, so even having the crown at 4:00 is different. Very cool watch and the bracelet is really unique. Congrats!

That bracelet is something else. Very cool pickup.

wow. cool case and bracelet. Sweet pickup

I'm a zrc fan, i have six, i never saw the AMF one, for sure a rare find.

Here's the same made for Lejour by ZRC:

A calypsomatic Dacor