Every hero needs an ally

[R@cerx]

During the Academy Awards, Rolex presented the below retrospective of their watches that appeared in movies.

https://www.youtube.com/watch?v=_JNYu4WGyTA&t=60s

[Ryeguy]

Rolex could teach a master class in marketing.

I say this with true respect. They have mixed the ability to create a high quality product with superb marketing and product placement to maximize the success of their business.

Many companies focus on only one half of the equation. Rolex is one of the few who excels at both.

[goaliechris]

Agreed. Thought it was an excellent commercial. Had to stop it to show my wife - Look my Seadweller! Look a 16710 with lug holes!! She loved that.


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