Rolex Price Increase in January 2025

[alund]

Rumor has it Rolex is increasing their prices in January 2025.

+ 1 % for Steel, Rolesium and Platinum models.
+ 2 % for White Rolesor models.
+ 5 % for models in Yellow Rolesor, Everose Rolesor and titanium.
+ 7 % for the models in White gold, Yellow gold and Everose gold.

Guess it really doesn't matter, as you can't get one at an AD anyways.

[Chocodove]

I don’t think anyone other than Rolex knows until the day it actually happens.

[Abmw]

No pieces are available for purchase so it doesn’t even matter. Most sales reps don’t even put any effort. At Rolex only ADs they are usually just busy chatting with one another.

[Jeep99dad]

[pbj204]

Seems like it flipped over to new prices on the website. Consistent with the “rumors”

[rockmastermike]

Not surprising but I've read Tudor also had an increase today on their site

[lorde]

What is the current wait time for getting a Rolex from an AD, and could this price increase make it even harder to get one?