The Resurgence of Breitling
The Resurgence of Breitling
Here is a good write up on Breitling that includes some early history, the quartz crisis, confusion of brand identity, and the recent restructuring/resurgence of the brand that helped it rise into the top 10 brands by sales in 2022.
https://www.thewatchmuse.com/blog/breit ... resurgence
I’m a fan and have 3 in my current collection. Any other Breitling fans here?
https://www.thewatchmuse.com/blog/breit ... resurgence
I’m a fan and have 3 in my current collection. Any other Breitling fans here?
Last edited by BacoNoir on Wed May 24, 2023 12:11 pm, edited 1 time in total.
The Resurgence of Breitling
The chunky steel pieces of the Schneider era have always had a spot in my heart and they remind me of when I got into this hobby.
I’ve owned countless Breitling’s over the years, they’re the only brand I repeatedly come back to. At the moment, I only own a white tuxedo dial Aerospace Avantage but as sure as it’s always happened, I’ll own another sooner or later.
While I don’t like a lot of the design cues of recent Breitling’s and I still do believe they’re dealing with a bit of an identity crisis, there’s no denying Kern has been passionate during his tenure there and determined to bring Breitling back into the spotlight.
I’ve owned countless Breitling’s over the years, they’re the only brand I repeatedly come back to. At the moment, I only own a white tuxedo dial Aerospace Avantage but as sure as it’s always happened, I’ll own another sooner or later.
While I don’t like a lot of the design cues of recent Breitling’s and I still do believe they’re dealing with a bit of an identity crisis, there’s no denying Kern has been passionate during his tenure there and determined to bring Breitling back into the spotlight.
Many will register, few will last
Re: The Resurgence of Breitling
I've always loved the Breitling Emergency model, especially the yellow dial variant from a few years ago.
I just thought it was kind of cool to have a watch that doubled as an EPIRB.
Kind of hard to justify at the almost $16K retail though, especially when I can get a decent EPIRB for well under $1K.
I just thought it was kind of cool to have a watch that doubled as an EPIRB.
Kind of hard to justify at the almost $16K retail though, especially when I can get a decent EPIRB for well under $1K.
Re: The Resurgence of Breitling
Same. Happened to take a look recently and couldn’t believe the current msrp. I vaguely recall them around being $5k back in the day?Ryeguy wrote:I've always loved the Breitling Emergency model, especially the yellow dial variant from a few years ago.
I just thought it was kind of cool to have a watch that doubled as an EPIRB.
Kind of hard to justify at the almost $16K retail though, especially when I can get a decent EPIRB for well under $1K.
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Re: The Resurgence of Breitling
Yes, I think that was about the price.Chocodove wrote: ↑Wed May 24, 2023 12:44 pmSame. Happened to take a look recently and couldn’t believe the current msrp. I vaguely recall them around being $5k back in the day?Ryeguy wrote:I've always loved the Breitling Emergency model, especially the yellow dial variant from a few years ago.
I just thought it was kind of cool to have a watch that doubled as an EPIRB.
Kind of hard to justify at the almost $16K retail though, especially when I can get a decent EPIRB for well under $1K.
I saw one on ebay for about $4.5K, but I'm not certain an EPIRB is something I'd want to buy second hand.
It is such a cool idea though, and if I had the $, I would probably wear one.
The Resurgence of Breitling
I’ve picked up 2 of my 3 from Grey Dealers BNIB with warranty card for about 40% off MSRP. Granted the last one was about 2 years ago, so not sure what the current discounts are.
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Re: The Resurgence of Breitling
The Navitimer was the first watch I ever actually noticed, and I swore I'd have one some day. I did get one, and I wish I still had it. Also had a Chronomat Evolution way back when, as well as a SuperOcean I think. Definitely a fan, although I haven't had one for years.
Re: The Resurgence of Breitling
I would agree, but find their models with that inhouse movement to be wildly overpriced. They have messed up the design of the Superocean. I’m not sure what they are trying to be…
Re: The Resurgence of Breitling
Agreed, I like the previous generation SuperOcean's, but the current one's IMO are fugly.
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Re: The Resurgence of Breitling
The only new Breitling I would buy:
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Re: The Resurgence of Breitling
Yeah, I don’t like the new SO. I do love the previous version, my yellow dial in particular.jimyritz wrote:I would agree, but find their models with that inhouse movement to be wildly overpriced. They have messed up the design of the Superocean. I’m not sure what they are trying to be…
Re: The Resurgence of Breitling
I've been debating picking one of these up actually. Understand the bezel diameter is closer to 42mm, i.e. it wears small?BacoNoir wrote: ↑Wed May 24, 2023 3:57 pmYeah, I don’t like the new SO. I do love the previous version, my yellow dial in particular.jimyritz wrote:I would agree, but find their models with that inhouse movement to be wildly overpriced. They have messed up the design of the Superocean. I’m not sure what they are trying to be…
Re: The Resurgence of Breitling
This one wears AWESOME at 43mm
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Re: The Resurgence of Breitling
Fawk yeahWario406 wrote:This one wears AWESOME at 43mm
Many will register, few will last
Re: The Resurgence of Breitling
Thanks guys. It got some travel wrist time this week and it wears REALLY WELL.
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Re: The Resurgence of Breitling
Resurgence?
With respect to Breitling, I wouldn't have said that the desurged.
I have owned one, and I would always say that they are a great brand.
Greg.
With respect to Breitling, I wouldn't have said that the desurged.
I have owned one, and I would always say that they are a great brand.
Greg.
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Re: The Resurgence of Breitling
I'd love it if they re-issued this one
Re: The Resurgence of Breitling
It is novel, but it is a $16k quartz watch. You can by an emergency transmitter for like $350 separate if you need one. Feels like your paying a $10k premium for the novelty of having it part of the watch.Ryeguy wrote: ↑Wed May 24, 2023 12:48 pmYes, I think that was about the price.Chocodove wrote: ↑Wed May 24, 2023 12:44 pmSame. Happened to take a look recently and couldn’t believe the current msrp. I vaguely recall them around being $5k back in the day?Ryeguy wrote:I've always loved the Breitling Emergency model, especially the yellow dial variant from a few years ago.
I just thought it was kind of cool to have a watch that doubled as an EPIRB.
Kind of hard to justify at the almost $16K retail though, especially when I can get a decent EPIRB for well under $1K.
I saw one on ebay for about $4.5K, but I'm not certain an EPIRB is something I'd want to buy second hand.
It is such a cool idea though, and if I had the $, I would probably wear one.
Re: The Resurgence of Breitling
Yes, exactly the reason I don't own one. They don't make much sense from a practical standpoint. That said, I still think they are cool.dnslater wrote: ↑Thu May 25, 2023 7:04 amIt is novel, but it is a $16k quartz watch. You can by an emergency transmitter for like $350 separate if you need one. Feels like your paying a $10k premium for the novelty of having it part of the watch.Ryeguy wrote: ↑Wed May 24, 2023 12:48 pmYes, I think that was about the price.Chocodove wrote: ↑Wed May 24, 2023 12:44 pmSame. Happened to take a look recently and couldn’t believe the current msrp. I vaguely recall them around being $5k back in the day?Ryeguy wrote:I've always loved the Breitling Emergency model, especially the yellow dial variant from a few years ago.
I just thought it was kind of cool to have a watch that doubled as an EPIRB.
Kind of hard to justify at the almost $16K retail though, especially when I can get a decent EPIRB for well under $1K.
I saw one on ebay for about $4.5K, but I'm not certain an EPIRB is something I'd want to buy second hand.
It is such a cool idea though, and if I had the $, I would probably wear one.
Re: The Resurgence of Breitling
It’s like a lot of other luxury items - a cool toy with a high price tag. I’ve always loved the concept, but I am not spending a week in the backcountry anymore and my boating is limited to kayaking on calm lakes, so it’s not proactively for me.Ryeguy wrote:Yes, exactly the reason I don't own one. They don't make much sense from a practical standpoint. That said, I still think they are cool.dnslater wrote: ↑Thu May 25, 2023 7:04 amIt is novel, but it is a $16k quartz watch. You can by an emergency transmitter for like $350 separate if you need one. Feels like your paying a $10k premium for the novelty of having it part of the watch.Ryeguy wrote: ↑Wed May 24, 2023 12:48 pmYes, I think that was about the price.Chocodove wrote: ↑Wed May 24, 2023 12:44 pmSame. Happened to take a look recently and couldn’t believe the current msrp. I vaguely recall them around being $5k back in the day?Ryeguy wrote:I've always loved the Breitling Emergency model, especially the yellow dial variant from a few years ago.
I just thought it was kind of cool to have a watch that doubled as an EPIRB.
Kind of hard to justify at the almost $16K retail though, especially when I can get a decent EPIRB for well under $1K.
I saw one on ebay for about $4.5K, but I'm not certain an EPIRB is something I'd want to buy second hand.
It is such a cool idea though, and if I had the $, I would probably wear one.
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Re: The Resurgence of Breitling
To add two data points
My brother, who is not a watch guy, likes several Breitling models and likes the overal look of the brand
My youngest, while in NYC, stumbled into a Breitling boutique and instantly became a fan.
All that to say - Breitling is a home run and has made fans of a normie and a kid above and beyond the enthusiasts.
My brother, who is not a watch guy, likes several Breitling models and likes the overal look of the brand
My youngest, while in NYC, stumbled into a Breitling boutique and instantly became a fan.
All that to say - Breitling is a home run and has made fans of a normie and a kid above and beyond the enthusiasts.
Last edited by rockmastermike on Thu May 25, 2023 9:33 am, edited 1 time in total.
Re: The Resurgence of Breitling
Good point. I remember a former colleague who was not a watch guy who was wearing an Aerospace and when I asked him about it, he said he liked it so he bought it. He didn’t have any idea about the multiple generations of the Aerospace or anything else.rockmastermike wrote:To add two data points
My brother, who is not a watch guy, likes several Breitling models and likes the overal look of the brand
My youngest, while in NYC, stumbled into a Breitling boutique and instantly became a fan.
All that to say - Breitling is a home run and has made fans a normie and a kid above and beyond the enthusiasts.
Re: The Resurgence of Breitling
Love the Aerospace