You did read this...
Response from Rick on wus and I think it does clear the air, or at least it does for me. And it will help make things not look as cluttered as it did before.
Hi Toxicavenger, this is Rick.
I felt that I had to clear the air, as quite a few conversations began right after the launch of Aquadive, and in several cases, people are only in possession of half of the facts - i.e. they are half right, but also half wrong. So to be clear, there is nothing to hide, no conspiracy theory, and nothing special, but I feel that it all needs clarification, I wish there were something more exciting to say other than the story that has been told in many watch magazines already - but here we go ; )
I am a watch nut, period… In the late 90s I was overwhelmed with the idea that the internet was going to completely change the watch industry. But it seemed that I was almost alone with my idea. As a collector and fan, I naturally focused on the Swiss brands that I collected. Aquadive, Zeno, DOXA and many others that can't be named as I am bound by non-disclosure agreements. I literally knocked on every door of every Swiss watch brand whose watches were in my collection. These were mostly the bulky steel dive watches of the 70s.
And clearly, not everyone answered when I knocked. But I stuck with it because I knew in my heart that I was right - that the internet was the next logical step. And I think it is safe to say that I was right - as you see many "traditional" watch companies other than DOXA now offering their line direct to the US customer online through their websites.
I am truly happy (and a little relieved) that I was not totally wrong with my theory about the internet and the watch industry and I wish I would have gotten more involved with the other brands, I also wish to see those faces that I spoke to 15 years ago, who literally thought I am from another planet.
So please let me say;
1. Aquadive and Isofrane are not in any way affiliated with DOXA. PERIOD.
These are 2 completely different companies with entirely different manufacturing facilities, and operating philosophies. Yes, it is absolutely true that they were connected at one time, and at one time were even owned by the same company. But that is no longer the case. Since that time, Aquadive had become dormant, while DOXA continued on, and only later (1999/2000) was the DOXA dive watch brought back to life with a bit of my help.
2. Synchron Uhren Manufaktur (SUM) should not be mistaken for Synchron Watch Group. Again, these are two completely different entities -
SUM is a watch manufacturer, Synchron Watch Group is the distributor of DOXA watches (for retail only) in the United States.
3. I helped relaunching the DOXA SUB and we've had good success, and I've continued my attempts to convince other brands that this was, to some extent, the future.
Owing to this I got involved with AQUADIVE from 2002 until 2004. Later both AQUADIVE and Isofrane were acquired by Synchron Uhren Manufaktur, and yes I was the one behind the idea of the relaunch of AQUADIVE and ISOFRANE back in the late 90s, the same way as with DOXA. But then due to my dedication to DOXA, the project, stock, plans and rights to AQUADIVE were sold to SUM. while I am still an officer at the company, SUM is today part of a fairly large industrial British/Austrian Holding, that had the financial power to reintroduce the brand to the market. And this is what they did a few days ago with the re-launch of AQUADIVE.
Today, I continue my dedication to DOXA , but I am also delighted to see the dream of a reborn AQUADIVE finally come true.
BTW, my names is listed as the applicant (registrant) of the trademark in 2004. The current owner is SUM, those listings are sometimes deceiving, they all use the main uspto database but sometimes omit or misplace the data.
Thank you
Rick