hmm...another microbrand

Come on in and introduce yourself!
General watch talk.
User avatar
mikeylacroix
Posts: 3746
Joined: Fri Dec 05, 2014 7:00 am
Name: Mike

hmm...another microbrand

Post by mikeylacroix » Mon Dec 05, 2016 5:25 am

from the guys that brought u the everest strap

http://www.ablogtowatch.com/monta-ocean ... ch-review/

Image

Image

would look great for a $350 piece :think:

User avatar
gonzomantis
Posts: 3423
Joined: Sat Feb 18, 2012 8:40 pm
Name: Mike

Re: hmm...another microbrand

Post by gonzomantis » Mon Dec 05, 2016 5:30 am

At $350 it would be interesting. At $3,500 it is a bold entry. :shock:

User avatar
Chocodove
Posts: 8966
Joined: Mon Jun 17, 2013 1:35 pm
Name: Todd
Location: NJ

Re: hmm...another microbrand

Post by Chocodove » Mon Dec 05, 2016 5:34 am

Not a bad looking watch and it's good size. No lume at 12 on the bezel though...and that price is ambitious to say the least.
- Todd

User avatar
DEMO
Posts: 6049
Joined: Wed Dec 02, 2009 7:41 pm
Location: The Blue Planet

Re: hmm...another microbrand

Post by DEMO » Mon Dec 05, 2016 5:46 am

Very uninteresting. Especially uninteresting at the price.
Image

User avatar
Panerai7
Posts: 16728
Joined: Mon Mar 11, 2013 8:09 pm
Name: Art
Location: North Carolina

Re: hmm...another microbrand

Post by Panerai7 » Mon Dec 05, 2016 5:50 am

Looks like a decent, well-finished diver but $3500 for no name is gonna be a hard sell considering that's Tudor and Omega territory

User avatar
r.palace
Posts: 8304
Joined: Tue Aug 13, 2013 10:36 pm
Location: Tray-O-Five

Re: hmm...another microbrand

Post by r.palace » Mon Dec 05, 2016 6:05 am

It's the first watch venture from the people at Everest (rubber straps).

I've been following their progress on Instagram. Very nice looking watch but I'm out at that price point.

I believe Brandon pre ordered one.
ImageImage
Many will register, few will last :htfu:

User avatar
ChuckW
Posts: 1613
Joined: Sun Nov 27, 2011 5:59 pm
Name: Chuck
Location: Atlanta

Re: hmm...another microbrand

Post by ChuckW » Mon Dec 05, 2016 6:08 am

They probably figured that it was a good opportunity to introduce a $3500 watch, considering how well the Swiss watch market is thriving.
No, it's not Tourettes.

User avatar
JP Chestnut
Posts: 17821
Joined: Mon May 27, 2013 10:40 am
Name: Jacob
Location: Ithaca, NY USA

Re: hmm...another microbrand

Post by JP Chestnut » Mon Dec 05, 2016 6:09 am

A chamfer on the INNER edge of the lug is... an odd choice.

User avatar
Panerai7
Posts: 16728
Joined: Mon Mar 11, 2013 8:09 pm
Name: Art
Location: North Carolina

Re: hmm...another microbrand

Post by Panerai7 » Mon Dec 05, 2016 6:12 am

JP Chestnut wrote:A chamfer on the INNER edge of the lug is... an odd choice.
Definitely showing off chamfer skills :)

User avatar
mikeylacroix
Posts: 3746
Joined: Fri Dec 05, 2014 7:00 am
Name: Mike

Re: hmm...another microbrand

Post by mikeylacroix » Mon Dec 05, 2016 6:14 am

r.palace wrote:It's the first watch venture from the people at Everest (rubber straps).

I've been following their progress on Instagram. Very nice looking watch but I'm out at that price point.

I believe Brandon pre ordered one.
Baller

User avatar
Joeprez
Wants to see pics of your wife
Posts: 13849
Joined: Mon Apr 22, 2013 5:36 am
Name: Joe
Location: Puerto Rico

Re: hmm...another microbrand

Post by Joeprez » Mon Dec 05, 2016 6:25 am

Is that price for real?

Nice movement, but font is too big, name and logo sucks, dial and hands, for some reason, do not play well together... and as mentioned earlier, that's Tudor and Omega territory (and Sinn).
Image

Omega / Tudor / Rolex / Sinn / Doxa / Seiko

User avatar
mikeylacroix
Posts: 3746
Joined: Fri Dec 05, 2014 7:00 am
Name: Mike

Re: hmm...another microbrand

Post by mikeylacroix » Mon Dec 05, 2016 6:33 am

Joeprez wrote:Is that price for real?

Nice movement, but font is too big, name and logo sucks, dial and hands, for some reason, do not play well together... and as mentioned earlier, that's Tudor and Omega territory (and Sinn).
I don't like the date wheel font.
The logo is odd agree.
Minutes hand could be bigger or even sword shaped.
Too many odd mishmashes...

Did the inner lug chamfering bump up the price I wonder? :monkeypiss:

User avatar
JP Chestnut
Posts: 17821
Joined: Mon May 27, 2013 10:40 am
Name: Jacob
Location: Ithaca, NY USA

Re: hmm...another microbrand

Post by JP Chestnut » Mon Dec 05, 2016 6:39 am

Who buys stuff like this? If you're rich enough to drop $3,500 on some mediocre watch, with no track record that nobody has ever heard, would you actually want a watch like this?

User avatar
Ryeguy
Posts: 5523
Joined: Fri Sep 09, 2011 1:03 pm
Name: Chris
Location: Rye

Re: hmm...another microbrand

Post by Ryeguy » Mon Dec 05, 2016 7:01 am

There are elements of the watch I liked. The bracelet looks good. The bezel insert looks good (albeit the lack of a lumed pip detracts from its usefulness).

If this came from someone such as CREPAS and was in the sub $1K range, I'd think it was interesting. At this price point it is so far out of consideration it isn't even in the same zip code as the watches I would consider. I would take a Tudor all day every day over this, or any number of Seiko divers, or Omega, (and the list goes on.)

Nice attempt but completely blown market research. Maybe I'm wrong, but the Rolex owners who would pay $250 for a rubber strap are likely not going to pay $3500 for a sub-a-like knock off.

User avatar
Ryeguy
Posts: 5523
Joined: Fri Sep 09, 2011 1:03 pm
Name: Chris
Location: Rye

Re: hmm...another microbrand

Post by Ryeguy » Mon Dec 05, 2016 7:05 am

- and to echo Jacob's observation, why the heck would you chamfer the inside of the lugs? It draws attention to an area you would normally want to show tight machining tolerances in.

I get in on something like the MM300 where the bracelet is thinner than the watch case so you blend the case in, but in a thin oyster style case? Makes little sense to me.

User avatar
BBK357
Ban Jacobs
Posts: 28847
Joined: Mon Aug 15, 2011 2:01 pm
Name: Vladimir
Location: Ohio

Re: hmm...another microbrand

Post by BBK357 » Mon Dec 05, 2016 7:12 am

A sub clone with sword hands. How original.

Another $500 and you're in used sub territory.

Around 1000, ok sure. That price? Insane


Sent from my iPhone using Tapatalk
DEATH FROM ABOVE
:ak:

User avatar
BacoNoir
Posts: 6450
Joined: Tue May 10, 2016 6:33 pm
Name: Roger
Location: Colorado

Re: hmm...another microbrand

Post by BacoNoir » Mon Dec 05, 2016 7:12 am

At this price point, you need history and / or an in-house movement like Nomos and Tudor. I also agree that the minute hand should have been thicker and a lumed pip at 12 on the bezel. Way over priced IMHO, but not a bad looking watch.
www.simplynoble.net
Time Magazine Person of the Year - 2006

Image

User avatar
streetracer101
Posts: 8787
Joined: Tue Nov 15, 2011 6:41 pm
Name: Mr Shackleford

Re: hmm...another microbrand

Post by streetracer101 » Mon Dec 05, 2016 7:33 am

All the hands are too short/skinny. The logo is odd, but not a deal breaker. The font is weak. The ft : m marking is a Rolex ripoff. The crown doesn't fit the case style. I can take or leave the chamfers but I think they're best on case edges to lesson dings. I see no point aside from aesthetics on the inside.
As has been said, I can see these selling for $1k. Anything more is silly.

Sent from my XT1585 using Tapatalk

User avatar
toxicavenger
President Tranny
Posts: 48109
Joined: Fri Mar 12, 2010 8:25 am
Name: HeadDIK
Location: Colorado Springs

Re: hmm...another microbrand

Post by toxicavenger » Mon Dec 05, 2016 7:40 am

Its not for me that is for sure. But they are talking to right people and marketing like crazy. So I bet it sells out.

User avatar
hoppes-no9
Posts: 2489
Joined: Tue Feb 01, 2011 12:18 am
Name: Dan
Location: Maryland

Re: hmm...another microbrand

Post by hoppes-no9 » Mon Dec 05, 2016 9:53 am

Great looking watch.

Baffling price. Don't these micro guys look at their competition before launch?

User avatar
james80
Posts: 3443
Joined: Mon Sep 14, 2015 1:56 pm
Name: James
Location: A Brit lost in the Caribbean

Re: hmm...another microbrand

Post by james80 » Mon Dec 05, 2016 10:15 am

hoppes-no9 wrote:Great looking watch.

Baffling price. Don't these micro guys look at their competition before launch?
Probably in the same way they looked at the competition before launching a $200 plus rubber strap. I doubt they'll get the same response.

User avatar
mellonb1
Posts: 4249
Joined: Mon Apr 29, 2013 2:54 pm
Name: Brian
Location: Texas

Re: hmm...another microbrand

Post by mellonb1 » Mon Dec 05, 2016 10:44 am

Nope! Not for that price and what's up with the door knob crown :scratch:.

User avatar
andrema
Bean Counter Extraordinaire
Posts: 14535
Joined: Tue Dec 01, 2009 2:04 pm
Name: William Drayton, Jr.
Location: Gone

Re: hmm...another microbrand

Post by andrema » Mon Dec 05, 2016 11:07 am

The pricing is dumb


Sent from my iPhone using Tapatalk
Image

User avatar
suddha
Action/Adventure Protagonist
Posts: 1698
Joined: Wed Dec 02, 2009 7:22 am
Name: Jason
Location: 45 degrees north
Contact:

Re: hmm...another microbrand

Post by suddha » Mon Dec 05, 2016 11:15 am

Can I just jump in here and say how much I appreciate the civil discussion of this watch here on DWC? The reviewer who wrote that article on ABTW is a friend of mine and I know he put a lot of hard work and consideration into it, and is anything but the shill the commenters on ABTW are accusing him of being. The level to which some commenters on some blogs will stoop, with personal attacks, behind the veil of relative anonymity, is really discouraging. I'm all for open dialog and the Monta isn't my thing, but close to 100 comments on that review, many of which are really low blows, has been sad to see.

I can always count on DWC for real people having honest but respectful discussions. :cheers:
Image

User avatar
toxicavenger
President Tranny
Posts: 48109
Joined: Fri Mar 12, 2010 8:25 am
Name: HeadDIK
Location: Colorado Springs

Re: hmm...another microbrand

Post by toxicavenger » Mon Dec 05, 2016 11:16 am

:think:
You do not have the required permissions to view the files attached to this post.

Post Reply

Who is online

Users browsing this forum: Bing [Bot] and 1423 guests