New Bremont LE.....

[belligero]

This TZ-UK post seems to neatly summarize where we are at this point:

Originally Posted by kungfugerbil

"Did you make this?"
"Yep, totally and completely. Right here"
"Are you sure?"
"Yep, totally. No wait, I mean no. Someone else did. In Switzerland"

[AntonioPD]

I did tell them, at the very least in the short term, to scrub any of the in-house wording from their marketing materials and website. It's such a loaded and closely scrutinized term in the watch world, it does them no good to try to even explain it away. Just apologize for the misunderstanding, explain that no malice was meant, and move forward with it branded as a unique movement.

[lilhoody]

I'll stipulate...

DOes anyone have some info on the text on their site and/or their press materials prior to this issue coming out?

Prior? It's still right there on the main page.

Funny how Matt is still tap dancing, yet giving advice how Bremont should recover...probably "signal to noise".

[4pfrench]

I just got off the phone with Mike. But I'm in other meetings now, so I'll post an update later. Basically, they're hoping to clear the air once the Hodinkee piece airs.

I did tell them, at the very least in the short term, to scrub any of the in-house wording from their marketing materials and website. It's such a loaded and closely scrutinized term in the watch world, it does them no good to try to even explain it away. Just apologize for the misunderstanding, explain that no malice was meant, and move forward with it branded as a unique movement.

Tell Mike if Bremont's Agency of Record was Koda, this nonsense never would have happened

[Grahamcombat]

Maybe they outsourced their fake Bremont in-house movements to Panerai for fake Panerai in-house movements to cut costs...

[JP Chestnut]

Maybe they outsourced their fake Bremont in-house movements to Panerai for fake Panerai in-house movements to cut costs...

I suspect their PR was outsourced to Bangladesh at the least.

[fastward]

A big deal over another.

[lilhoody]

Maybe they outsourced their fake Bremont in-house movements to Panerai for fake Panerai in-house movements to cut costs...

Ironic. I wonder if the Bremont fad will run it's course, like PAnerai and bronze cases?

[Panerai7]

I just read a few posts, not all but some of you guys are pretty harsh on Bremont.
Especially since it's been a DWC darling for a while.

[lilhoody]

I just read a few posts, not all but some of you guys are pretty harsh on Bremont.
Especially since it's been a DWC darling for a while.

So what's the dealio with DWC?

[Panerai7]

I just read a few posts, not all but some of you guys are pretty harsh on Bremont.
Especially since it's been a DWC darling for a while.

So what's the dealio with DWC?

So the lume pip is still loose?

[lilhoody]

I just read a few posts, not all but some of you guys are pretty harsh on Bremont.
Especially since it's been a DWC darling for a while.

So what's the dealio with DWC?

So the lume pip is still loose?

I have not sent it in for service; it doesn't effect function.

[Panerai7]

I just read a few posts, not all but some of you guys are pretty harsh on Bremont.
Especially since it's been a DWC darling for a while.

So what's the dealio with DWC?

So the lume pip is still loose?

I have not sent it in for service; it doesn't effect function.

Send it to me let me look at it.

[mattjmcd]

I'll stipulate...

DOes anyone have some info on the text on their site and/or their press materials prior to this issue coming out?

Prior? It's still right there on the main page.

Funny how Matt is still tap dancing, yet giving advice how Bremont should recover...probably "signal to noise".

Signal to noise? Maybe but doubtful, given the nature of my question and the response it elicited. Tap dancing? Piss off. I'm an enthusiast, but not an apologist.

[koda240]

I just got off the phone with Mike. But I'm in other meetings now, so I'll post an update later. Basically, they're hoping to clear the air once the Hodinkee piece airs.

I did tell them, at the very least in the short term, to scrub any of the in-house wording from their marketing materials and website. It's such a loaded and closely scrutinized term in the watch world, it does them no good to try to even explain it away. Just apologize for the misunderstanding, explain that no malice was meant, and move forward with it branded as a unique movement.

Tell Mike if Bremont's Agency of Record was Koda, this nonsense never would have happened

You are a wise man Paul! I would love a watch brand in our lineup.