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New model and new brand!!!

Posted: Sat Jan 31, 2015 9:39 am
by Graeme
Hi Guys,
I promised you something new in the new year so here it is :mrgreen:

We are launching a sister company to run parallel with SAS. It is called Mileata (military in Irish) and these watches are built solely with military and law enforcement in mind, they are tough and durable and with Mileata you will get the same high level of craftsmanship and customer service that you have come to expect from SAS. We didn't want to bring out a military watch under the name SAS and wanted to keep it separate so this is why we have launched it with a new name. SAS Watch Co will remain unchanged, and both brands will run side by side.

This new model is available in two colours Black and Green, and we have plans for more colours as we progress. The green model or M2 as we are calling it is a dark olive colour and has a matching green NATO strap and the black M1 model has a black and grey dial with a black NATO. We have gone all out to remove any bling from this watch, we have even PVD'd the metal hour markers on the dial. The NATOs have matching PVD hardware.

The case is a more conventional shape than the SAS and is rated to 500 meters, it is sandblasted and PVD'd and has fixed lug bars. There is a thick double domed scratch resistant sapphire crystal and anti-magnetic protection up to 80,000 A/M. We have moved away from Switzerland to Japan for the movement, and we are using the Miyota 9015. This is an exceptional movement for the price and I have been testing one out for the last few months and I can say that I cannot fault it, it is robust and accurate, a perfect combination.
As I mentioned above it has fixed lug bars so can only be worn with NATO type straps, so no flimsy spring bars to worry about or no screws to loose, this watch is all about toughness.

We haven't cut one corner with the watch, it is top of it's class, but in an effort to bring the price as low as possible we have stripped back all the extras, these is no presentation box, the watch comes in a foam case that doubles up as a glasses case, there is no fancy warranty card, no screwdrivers, no leather or rubber straps, no metal bracelet, no cleaning cloths, no stickers. All our focus has gone into the watch. The price is set in Euros but works out to approx USD$590 for you guys (this price includes shipping :thumbsup: )

We will have them in stock in about a week, and you can see all the details and pricing for your region on the website http://www.mileata.com

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 9:43 am
by Sidheguitarist
That's all kinds of cool. Awesome, Graeme!

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 9:47 am
by CGSshorty
It came out great Graeme. I was just about to email you to ask when these would be available.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 9:48 am
by Terpits
I like it!

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 9:48 am
by toxicavenger
WoW that looks great and slaps all those other wannabe military style watches in the face. Honestly I would buy this before a Resco, Kobold and WCT.

Here are the specs if anyone is wondering:
Green dial and Strap

Case width 42mm

Case height 13mm

Strap width 22mm

Scratch resistant sapphire crystal

Automatic movement

Water rating 500 meters

Fixed lug bars

Anti-magnetic protection

Shock protection

Tough pvd coating

Strong one piece nylon straps

Screw-down crown

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 9:56 am
by Graeme
Thanks guys :thumbsup:

I forgot to mention, if you guys come across any technical errors on the new website can you let me know, :cheers:

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:03 am
by gonzomantis
Great specs on this one. Can't wait to see more pics.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:07 am
by toxicavenger
Graeme wrote:Thanks guys :thumbsup:

I forgot to mention, if you guys come across any technical errors on the new website can you let me know, :cheers:
in your specs I would just list the actual movement model number like in the description.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:07 am
by hoppyjr
I think I love you Graeme.

The ONLY thing I would have liked to see different is a white on black date wheel.

Superb new piece sir.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:09 am
by toxicavenger
I hate black date wheels, they look great but i just can't see the date. I think a roulette date wheel would rock also.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:13 am
by Graeme
toxicavenger wrote:
Graeme wrote:Thanks guys :thumbsup:

I forgot to mention, if you guys come across any technical errors on the new website can you let me know, :cheers:
in your specs I would just list the actual movement model number like in the description.
Done ;) Thanks

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:13 am
by Jeep99dad
Specs are perfect. Size is the sweet spot for me and it looks good. I like that there R no extras and it's kept affordable too :clap:

Great job.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:16 am
by toxicavenger
I like this statement under the "About Us" tab
What we don’t do:

Bullshit
Bling
Gimmicks

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:17 am
by Graeme
hoppyjr wrote:I think I love you Graeme.

The ONLY thing I would have liked to see different is a white on black date wheel.

Superb new piece sir.
I did consider that but I went for the white dial because it is easier to read and I thought it looked better because it echoed the hour markers.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:24 am
by Jeep99dad
It'll be the M2 for me. Love the OD green

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:24 am
by streetracer101
Graham,
What is the L2L on these? Also, on your site it looks like you have some different colored chapter rings...more options in the works?

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:25 am
by Jeep99dad
Graeme wrote:
hoppyjr wrote:I think I love you Graeme.

The ONLY thing I would have liked to see different is a white on black date wheel.

Superb new piece sir.
I did consider that but I went for the white dial because it is easier to read and I thought it looked better because it echoed the hour markers.
I'll have to agree in this case the white date wheel works better.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:27 am
by andrema
I get the fixed bars, but wish it had hex bars.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:29 am
by toxicavenger
Jeep99dad wrote:It'll be the M2 for me. Love the OD green
So do I. :cheers:

I would like a semi -demilitarized one with the 1-15 on the bezel numbers painted white also. There is so much to like about this watch that is for sure.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:30 am
by toxicavenger
streetracer101 wrote:Graham,
What is the L2L on these? Also, on your site it looks like you have some different colored chapter rings...more options in the works?
Yeah also put the L2L on the specs

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:34 am
by giosdad
A no nonsense, tough watch. It looks like you accomplished your objective with this watch.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:39 am
by Graeme
L2L is 51mm, I will post up some tech drawings a little later.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:55 am
by streetracer101
Graeme wrote:L2L is 51mm, I will post up some tech drawings a little later.
cool..thanks
andrema wrote:I get the fixed bars, but wish it had hex bars.
agreed...no strap options on this other than nato will limit options
I'd actually prefer drilled lugs with Rolex style fat lug bars or some shoulder less bars

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 10:58 am
by Jeep99dad
When r they going for sale?

I'm really interested.

Re: New model and new brand!!!

Posted: Sat Jan 31, 2015 11:14 am
by 4pfrench
Very cool G- congratulations