Strapcode changing some bracelet names..

[four20]

Looks like Rolex has a problem with them using "Jubilee," "Oyster," "Submariner" and anything referencing Tudor

Just got this email-

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[JP Chestnut]

I guess "Jew Belly" wasn't an option.

[DoctorC]

Hmmm... Does Seiko use the jubilee /Oyster names as well?

[Ryeguy]

Hmmm... Does Seiko use the jubilee /Oyster names as well?

I think so, but good luck suing Seiko Epson Corporation. They dwarf Rolex in size. It is much easier to intimidate Strapcode.

[JBZ]

Hmmm... Does Seiko use the jubilee /Oyster names as well?

I think so, but good luck suing Seiko Epson Corporation. They dwarf Rolex in size. It is much easier to intimidate Strapcode.

I'm not sure if they do or not, but my guess is what got Rolex's attention here was Strapcode's use of Rolex/Tudor/Black Bay on their site. Rolex probably just included oyster and jubilee along with those complaints, because, why not?

[Ryeguy]

Hmmm... Does Seiko use the jubilee /Oyster names as well?

I think so, but good luck suing Seiko Epson Corporation. They dwarf Rolex in size. It is much easier to intimidate Strapcode.

I'm not sure if they do or not, but my guess is what got Rolex's attention here was Strapcode's use of Rolex/Tudor/Black Bay on their site. Rolex probably just included oyster and jubilee along with those complaints, because, why not?

Actually, I stand corrected. I can find no Seiko use of the word "jubilee" or "oyster" in reference to a bracelet. I used the "site:" function of google to search the Seikousa site.

While the terms do appear on the site, they are only found in buyer feedback / reviews sections, so not Seiko content.

[JBZ]

Hmmm... Does Seiko use the jubilee /Oyster names as well?

I think so, but good luck suing Seiko Epson Corporation. They dwarf Rolex in size. It is much easier to intimidate Strapcode.

I'm not sure if they do or not, but my guess is what got Rolex's attention here was Strapcode's use of Rolex/Tudor/Black Bay on their site. Rolex probably just included oyster and jubilee along with those complaints, because, why not?

Actually, I stand corrected. I can find no Seiko use of the word "jubilee" or "oyster" in reference to a bracelet. I used the "site:" function of google to search the Seikousa site.

While the terms do appear on the site, they are only found in buyer feedback / reviews sections, so not Seiko content.

I was curious, so I jumped on Steinhart's website to see how they describe the bracelets for their "totally not Rolex homage watches." They seem to be pretty careful about not saying "oyster" - they just use a generic stainless steel description. So maybe Rolex does have proprietary rights to those terms as they pertain to bracelets.

Or maybe they're just throwing their weight around.

[59yukon01]

Must be a slow day for Rolex's lawyers so they need to create unnecessary drama.

I certainly doubt in any way this is cutting into their sales as none of the bracelet's as far as I know are made to fit a Rolex.

[toxicavenger]

Must be a slow day for Rolex's lawyers so they need to create unnecessary drama.

I certainly doubt in any way this is cutting into their sales as none of the bracelet's as far as I know are made to fit a Rolex.

Maybe all the marketing SC has been doing has made Rolex more aware of them