10 Things to know about Rolex...

jimyritz · Post by **jimyritz** » Mon Feb 16, 2015 2:47 pm

good stuff..

http://uk.businessinsider.com/10-things ... now-2015-1

Mike

Brimstone · Post by **Brimstone** » Mon Feb 16, 2015 3:04 pm

Very nice!

craniotes · Post by **craniotes** » Mon Feb 16, 2015 3:16 pm

I remember when this article originally appeared (Rolex invited four top watch journos to their factory about a year ago), and the general consensus among them was "holy shit!" When you consider the types of watches these guys routinely cover, that really says something.

Even reigning "Horological High Priest", Ben Clymer – NYT's term, not mine – was impressed. In particular, the "24th century Gatling gun" COMEX-designed pressure tester blew him away:

As much as the Deepsea ain't his bag – homie wears a Milsub, naturally – I got him to admit that it was an insane piece of engineering, nonetheless.

Regards,
Adam

PS - It's worth noting that none of the journalists – Clymer, Dowling, Adams or SJX – were permitted to take pictures; all photos were supplied by Rolex.

marchone · Post by **marchone** » Mon Feb 16, 2015 3:17 pm

Impressive.

jbsf3 · Post by **jbsf3** » Mon Feb 16, 2015 4:31 pm

Great article, learned a few things, thanks!

dukerules · Post by **dukerules** » Mon Feb 16, 2015 5:21 pm

Yep, enjoyed re-reading it. Love 'em or not, Rolex does a lot of things extremely well.

moishlashen · Post by **moishlashen** » Mon Feb 16, 2015 6:00 pm

Love it-cool company.

belligero · Post by **belligero** » Mon Feb 16, 2015 6:05 pm

Wow, that was painful to read.

It would have been so much better if someone with actual writing skill had covered it instead; what a waste of a good opportunity. Ariel Adams is to journalism as William Hung is to music.

1954Selmer · Post by **1954Selmer** » Mon Feb 16, 2015 6:22 pm

great read. thanks

lilhoody · Post by **lilhoody** » Mon Feb 16, 2015 7:36 pm

belligero wrote:Wow, that was painful to read.

It would have been so much better if someone with actual writing skill had covered it instead; what a waste of a good opportunity. Ariel Adams is to journalism as William Hung is to music.

craniotes · Post by **craniotes** » Mon Feb 16, 2015 8:35 pm

belligero wrote:Wow, that was painful to read.

It would have been so much better if someone with actual writing skill had covered it instead; what a waste of a good opportunity. Ariel Adams is to journalism as William Hung is to music.

Regards,
Adam

CesarG · Post by **CesarG** » Mon Feb 16, 2015 8:42 pm

Adam was trying to tell that guy his blue/black DSSD was better than his MilSub.

Post by **matt.wu** » Mon Feb 16, 2015 9:10 pm

belligero wrote:Wow, that was painful to read.

It would have been so much better if someone with actual writing skill had covered it instead; what a waste of a good opportunity. Ariel Adams is to journalism as William Hung is to music.

This is 100% true and a very good analogy. Ariel Adams is nearly parody.

Adam, you guys have to make jokes about him when you get together with your Hodinkee buds, right? Right?

craniotes · Post by **craniotes** » Mon Feb 16, 2015 9:10 pm

CesarG wrote:Adam was trying to tell that guy his blue/black DSSD was better than his MilSub.

It would've worked, too, if it weren't for you meddling kids.

Regards,
Adam

blkgsl · Post by **blkgsl** » Mon Feb 16, 2015 9:20 pm

belligero wrote:Wow, that was painful to read.

It would have been so much better if someone with actual writing skill had covered it instead; what a waste of a good opportunity. Ariel Adams is to journalism as William Hung is to music.

lol. I didn't even notice until you pointed it out, but from there on, it was apparent. Great analogy, and 100% true.

craniotes · Post by **craniotes** » Mon Feb 16, 2015 9:23 pm

matt.wu wrote:
belligero wrote:Wow, that was painful to read.

It would have been so much better if someone with actual writing skill had covered it instead; what a waste of a good opportunity. Ariel Adams is to journalism as William Hung is to music.
This is 100% true and a very good analogy. Ariel Adams is nearly parody.

Adam, you guys have to make jokes about him when you get together with your Hodinkee buds, right? Right?

I had coffee with Ben this past Friday.

I'm neither confirming nor denying any jokes that may or may not have been made.

Regards,
Adam

BBK357 · Post by **BBK357** » Mon Feb 16, 2015 9:40 pm

I truly thought it was a female.

BBK357 · Post by **BBK357** » Mon Feb 16, 2015 9:44 pm

Oh I see its a guy now.

But can't you guys read? He's the (one of the) most influential personalities in high end wrist watch media??

CesarG · Post by **CesarG** » Mon Feb 16, 2015 9:45 pm

I suddenly pictured Hung wearing a Rolex.

hoppyjr · Post by **hoppyjr** » Mon Feb 16, 2015 10:13 pm

CesarG wrote:I suddenly pictured Ariel being Hung and wearing a Rolex.

Really???

Terpits · Post by **Terpits** » Mon Feb 16, 2015 10:26 pm

CesarG wrote:I suddenly pictured Hung wearing a Rolex.

Me too

Post by **matt.wu** » Mon Feb 16, 2015 10:31 pm

Terpits wrote:
CesarG wrote:I suddenly pictured Hung wearing a Rolex.
Me too

You whip these up quick. It'd take me an hour to do that, at least.

Terpits · Post by **Terpits** » Mon Feb 16, 2015 10:37 pm

^^ did that last month after his piece on the Citizen Eco-Drive Satellite Wave F100 so it's been ready.

belligero · Post by **belligero** » Tue Feb 17, 2015 12:57 am

Ah, nice to see that I'm not the only one who's less than impressed with Ariel "Timepiece Expert" Adams' "I'll-just-make-stuff-up-as-I-go-along" style. I cringe a bit whenever that clueless shill gets published; it's exactly the kind of thing that Jack Forster was talking about in his Forbes article on the sorry state of watch journalism, particularly this bit:

"Virtually every editor-in-chief of every major consumer publication from the lowest to the highest knows very little about watches and watchmaking; individuals who in every other respect are models of intelligent discernment, who wouldn’t dream of approaching wine, or style, or cars, or architecture, from an uninformed perspective, look at watches with a nervous suspicion (often largely justified, it pains me to say) that not only are they themselves not terribly interested in watches, but their readers aren’t either."

You know you're a hack when Jake Ehrlich is no longer the lamest writer in the group after your pudgy ass shows up. But perhaps the comparison is somewhat unfair; Adams does admit he's dealing in endorsements rather than journalism, so it might be too much to apply the comparatively high standards of the online fanzine world in this case.

Post by **CGSshorty** » Tue Feb 17, 2015 4:42 am

Adams lost any hope of respectability with that RGM nonsense last year. He's a hack.

The Dive Watch Connection