Breitling Is Leaving Baselworld

Come on in and introduce yourself!
General watch talk.
Post Reply
User avatar
toxicavenger
President Tranny
Posts: 48083
Joined: Fri Mar 12, 2010 8:25 am
Name: HeadDIK
Location: Colorado Springs

Breitling Is Leaving Baselworld

Post by toxicavenger » Wed Apr 17, 2019 8:14 am


JBZ
Mr. Tasseled Loafer
Posts: 11224
Joined: Wed Oct 27, 2010 10:03 am
Name: Jeff

Re: Breitling Is Leaving Baselworld

Post by JBZ » Wed Apr 17, 2019 8:31 am

That's interesting and another nail in the coffin. I have to wonder about the upside to Rolex/Tudor staying in. If anyone DOESN'T need a once a year trade fair to promote their products, it's Rolex.
Image

AtomicTom
Nuclear Personality!!!!
Posts: 13717
Joined: Fri Jun 29, 2012 9:59 am
Name: Tom

Re: Breitling Is Leaving Baselworld

Post by AtomicTom » Wed Apr 17, 2019 10:29 am

That is really something Terry, and you have to wonder how many more
companies, or brands are also thinking about it. :shock: What's interesting
though, is evidently they haven't made a decision on 2021. So they just
might be back sir.

Thanks so much for the news about it ! :salute:

User avatar
Graeme
Owner - SAS & Míleata
Posts: 1273
Joined: Tue Dec 01, 2009 2:08 pm
Name: Graeme
Location: Ireland
Contact:

Re: Breitling Is Leaving Baselworld

Post by Graeme » Wed Apr 17, 2019 1:11 pm

Doesn't surprise me at all. There will be more leaving. The show was tiny this year compared to last year which was half the size of the year before. But the entrance charge has never changed, 60 Swiss Francs / day.
I don't think I'll be going next year.

The cost for exhibitors is massive, Swatch were paying 50 million Swiss Francs, per year and the show is only open for 5 days. That was for all their brands. I think Rolex pay around 20 million for Rolex and Tudor.

I know these big brands can afford it but if I was at that level I would hold a big event at my factory and pay for all the flights of the press and distributors etc, put them all up in fancy hotels, give them all a free watch goodie bags.
1, it would cost a lot less.
2, reporters will write better reviews.
3, your not beside all your competition.
4, everyone would enjoy their experience much more.

Basel doesn't make any sense any more.

Regards Graeme

Image

Image Image

User avatar
Panerai7
Posts: 16728
Joined: Mon Mar 11, 2013 8:09 pm
Name: Art
Location: North Carolina

Re: Breitling Is Leaving Baselworld

Post by Panerai7 » Wed Apr 17, 2019 1:24 pm

it all boils down to Rolex, if they walk, they might as well shut down Basel.

User avatar
toxicavenger
President Tranny
Posts: 48083
Joined: Fri Mar 12, 2010 8:25 am
Name: HeadDIK
Location: Colorado Springs

Re: Breitling Is Leaving Baselworld

Post by toxicavenger » Wed Apr 17, 2019 2:13 pm

b-ling blew there load this year.

User avatar
demer03
Current Forecast: Vintage Doxa
Posts: 19572
Joined: Fri Dec 04, 2009 2:41 pm
Name: Mike
Location: Lake Michigami

Re: Breitling Is Leaving Baselworld

Post by demer03 » Wed Apr 17, 2019 2:47 pm

Internet killed trade shows. In ‘90 my industries show was both halls at McCormick place in Chicago. Now it’s 30 ish isles. Cost is crazy....just not worth it.
Old Michigan steams like a young man's dreams
The islands and bays are for sportsmen

Image

Post Reply

Who is online

Users browsing this forum: No registered users and 260 guests