Eleven James has gone to zero

[logan2z]

https://www.hodinkee.com/articles/what- ... even-james

[Torrid]

I always thought that the Eleven James idea was a bit strange. I don't like the idea of wearing a watch I don't actually own and I've always felt weird about the idea of even borrowing someone's watch to try it out away from the owner's presence.

[CGSshorty]

“but one has to assume that law enforcement could pretty easily take care of any would-be thieves – Eleven James presumably has names, addresses, and phone numbers for anyone with a watch, right?”

Good luck with that. This is a civil matter, not criminal.

[Ryeguy]

I would love to be a fly on the wall when some Eleven James guy calls the PD in East Woabegone WI and asks them to track down a John Smith about an overdue watch rental. That would be a fun conversation to listen to.

I’d guess Eleven James has credit card information and would more likely just charge the card on file for the value of the watch.

[matt.wu]

Nobody saw that coming....

[dinexus]

Shit, if you're a 5711 "borrower" right now, you could offload it for serious cash and still come out ahead when they charge you MSRP to "reclaim" it.

[Heuerville]

Nobody saw that coming....

This.

[River Rat]

I see a lot of flippers around the forums. Dam you think this would of worked with some were you flip your watches on a regular bases and don't have to sell it when you want another it's done for you all ready by being a member to this Eleven James and mite of saved a flipper money every time a flipper sells a watch he looses a few bucks so renting a watch mite of been cheaper . Me I am not a flipper I would of thought a waist of money.

[Denizen]

That business model wasn't sustainable.

Even if they had succeeded in getting new money to keep afloat, there's just nothing there.