matt.wu wrote: ↑Wed Mar 21, 2018 9:27 am
Love what Tudor is doing, but it's absolutely a "stroll through the mall" type of watch, at least from what I've seen. More young folks in my area want Tudor than other established brands. Price is one factor, I'm sure. But style and marketing are a big part of it. It's definitely not just a WIS brand anymore.
Tudor obviously hit a massive home run with the Black Bay given all of its permutations. Beyond that, I wonder what sells for them among the average consumer. I find most of their dressy stuff horrible (the 1926, the Style, the Glamour, etc.), but maybe they appeal to the man/woman on the street looking for a nice, expensive but-not-too-expensive watch.
On the flip side, I imagine most people outside the WIS crowd don't give two hoots about the history of the ranger, for example. And while having an in-house movement might be appealing to some, it would most likely only be because the salesperson talked it up as a feature.
I think Tudor does a nice job straddling the line between stuff they know the true enthusiast will like and stuff that appeals to someone just looking for a nice watch.
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