Build your own IWC

[logan2z]

It looks like personalization may be an emerging trend for brands like IWC. They've just released an online configurator that allows you to build your own Ingenieur Chronograph from a fixed set of selections and custom engrave it. I can only assume they'll be extending this to other models in the future. Here's the one I built (but didn't buy for $7300):







https://www.iwc.com/us/en/configurator.html

[JP Chestnut]

That's one way to try to get people to pay MSRP. Another is by designing good watches - this is easier though.

[jtbenson]

andrew, i think you need to update the shoe selection in the configurator.
don't get me wrong, i love navy monkstraps as much as the next guy (own a pair of crocketts in blue suede), but they don't match the watch as currently configured imo.

[logan2z]

andrew, i think you need to update the shoe selection in the configurator.
don't get me wrong, i love navy monkstraps as much as the next guy (own a pair of crocketts in blue suede), but they don't match the watch as currently configured imo.

Unfortunately that wasn't an option in the configurator Pre-canned images courtesy of IWC.

[Panerai7]

Pretty cool and innovative. Hoping to see more models included

[Nellipj]

Really cool idea but pass on the cost.

[logan2z]

When I can configure a BP without date or power reserve indicator then I might be a customer.

[CGSshorty]

I like that dial.

[logan2z]

I wonder what the return policy is on a customized watch? I know that when you order watches online from companies like JLC there is a period during which you can return the watch if it's unworn. Not sure how that works here and I didn't see anything obvious about it on the IWC web site.

[Knome]

I wonder what the return policy is on a customized watch? I know that when you order watches online from companies like JLC there is a period during which you can return the watch if it's unworn. Not sure how that works here and I didn't see anything obvious about it on the IWC web site.

hahah maybe it will somehow work with their efforts on selling pre-owned watches?
Hope this works out for them with newcomers to the watch world. They can't seem to get an even break from the WIS crowd.