Saw them on Kickstarter, and their name is Gauss watches.
Their first watch is called the ElectroFlux.
Gauss watches says they get their inspiration for the ElectroFlux
from the "Intersection of mid century technolology and design." Where
"transformational technologies ushered in a new era of modern and
practical design." With "unique design everywhere you looked: album
and book covers, food packaging, telephones, and radios, space rockets,
and automobiles."
The ElectroFlux looks to follow along the same lines, and has a brushed,
and polished stainless steel case, domed shatter resistant mineral crystals,
50 meter water resistance, and Miyota quartz movements. You also have
choices of a vintage creme dial version with medium brown leather NATO
strap, or blue dial model with dark brown leather NATO strap guys.
A couple pictures...
Gauss's web site also guys...
http://www.gausswatch.com/